There’s this shop, see, called Rebus.
We know what a rebus is, of course. But here are a couple of definitions.
Wikipedia. A rebus (Latin: “by things”) is a kind of word puzzle that uses pictures to represent words or parts of words
Something called ‘wordnet‘. rebus (a puzzle where you decode a message consisting of pictures representing syllables and words)
Key idea: pictures. It’s visual. It’s not words. Clear?
Back to that shop, the one called Rebus. Here’s the advertising A-frame.
Did you notice the absence of pictures? The over abundance of words? Yeah, so did I. Perhaps the whole thing is supposed to be ironic. Or, um, or … No, sorry, I can’t think of an alternative.